Jan 11, 2011

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Are you breaking the fashion cycle?

According to new research, consumers are now looking to buy what they need only when they need it. The old adage of ‘be prepared’ has been tweaked and rephrased to ‘only be prepared at the very last minute’ or what the food industry are calling the ‘need it now’ phenomenon. The ‘now generation’ has been here for quite some time and to most this means getting what you want right now (even if you can’t afford it): it has rarely manifested itself as ‘only buying what you need’. Fashion had so far sidestepped this frugality – until now.

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Nov 16, 2010

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Autumn Winter 2010/11

Alexander McQueen Autumn Winter 2010/11

As we usher off the last of this seasons catwalk shows, we are reminded that the shows shown in February are dribbling into the shops with the Autumn Winter trends. While this might feel like old news it is worth reflecting on, as the commercial impact of these designs has yet to be tested.

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Jul 28, 2010

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Is ‘heirloom sustainability’ a pipe dream?

I’d like to think that we could buy wonderfully expensive designer items with the intention that they form part of our children’s dowry, but is this wishful thinking or wise purchasing?

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Jul 21, 2010

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Who wears Resort wear?

Resort WearAs someone who likes to think they have their finger firmly on the pulse, I have been thrown off track by a rogue email. At 6.45 yesterday morning, Vogue’s online database swung into action and sent its millions of dedicated fans a Trend update. Having fully immersed myself in this season’s shows back in September and October 2009, I assumed this was old news. Email recycling. That was until I noticed the date for this particular email claimed that the latest and greatest fashion trends were shown on 11th June 2010. How on earth was this possible?

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May 25, 2010

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Gaga’s Gala

The New York Costume Institute Gala falls on the first Monday of May and is hosted by Vogue. It is the premier party for aspiring fashionistas and those lucky enough to attend allow us an insight into who Fashion currently believes is a la mode.

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