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The Fashion Library

The-fashion-library.com is a brand new online fashion magazine and fashion directory, which launched on the 1^st of April 2011 aiming to be South-Africa’s favourite online fashion destination.

The team at the fashion library make it their business to know what is hot and happening in South Africa and on international shores especially in the fashion industry. They share with you the latest trends, so your cupboard & calendar stays in the loop.

They also have a special category called “street fashion”. Under this category they photograph fashionable people on the streets of South Africa. Fashionnecting you.

Every Friday they choose one fashionable item that they love!  This you will find under the “Fashion Friday” button.

Making Headlines is a gossip & trends page, where they bring you the latest news, hot of the press.

Go ahead and celebrate life and its beauty with them: www.the-fashion-library.com

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Less Is More With Convertible Clothing

At first glance, it appears to be nothing more than a swath of fabric. After some deft and swift handiwork, involving a tuck here and a knot there, that same bit of material magically morphs into a sexy halter neck dress.

On a whim, the wearer changes her mind. But instead of changing into something else entirely, she simply performs some more origami on the cloth, redraping, tying and twisting and voila: the same fabric transforms into a chic, off-the-shoulder affair.

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Are you breaking the fashion cycle?

According to new research, consumers are now looking to buy what they need only when they need it. The old adage of ‘be prepared’ has been tweaked and rephrased to ‘only be prepared at the very last minute’ or what the food industry are calling the ‘need it now’ phenomenon. The ‘now generation’ has been here for quite some time and to most this means getting what you want right now (even if you can’t afford it): it has rarely manifested itself as ‘only buying what you need’. Fashion had so far sidestepped this frugality – until now.

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Autumn Winter 2010/11

As we usher off the last of this seasons catwalk shows, we are reminded that the shows shown in February are dribbling into the shops with the Autumn Winter trends. While this might feel like old news it is worth reflecting on, as the commercial impact of these designs has yet to be tested.

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Fashion Finally Creates A Perfect Fit For Fuller F...

The industry where thin is the only trend that is and always has been in, is finally willing to acknowledge the big fat truth: most real women do not look like super skinny supermodels.

In fact, with the amount of fat people officially outweighing the thin in the US population (where 62% of all women are overweight), and with the belt-tightening economy not letting up just yet, the fat averse fashion industry can simply no longer afford to dismiss this growing market of consumers.

So tomorrow, 16 September 2010, amid New York’s prestigious Fashion Week, a group of American designers will finally present a fashion show solely dedicated to fuller-figured fashionistas. Although the event is not officially part of the Mercedes Benz Fashion Week, it is being hailed by many as a long overdue step in the right direction.

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Get Your Vintage Fashion Fix

Those who love vintage fashion often have to venture off the beaten track and duck down tiny back alleys and unmarked side streets in pursuit of ‘new’ old finds to add to their collections.

Although some regard these hunting expeditions and intrepid exploring for tucked-away vintage shops as part of the thrill of the overall experience, it can be frustrating to those who are less keen on the search.

If you count yourself among the more impatient who just want to get there already and browse, you will definitely adore Lost & Found, a place constantly offering gorgeous and hand selected vintage and secondhand clothing for sale. And the best news is that you won’t get lost in dodgy areas or even use a drop of petrol to get there!

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