Feb 17, 2010

Posted | Comments Off on What Will Be The Most Beautiful Object In South Africa This Year?

What Will Be The Most Beautiful Object In South Africa This Year?

If you’ve always harboured the desire to judge a beauty contest, here is your invitation to do so.

But instead of being presented with a handful of bikini-clad lovelies parading down a runway, the finalists in this pageant include a curvy coffee table, a fluidly designed Flow ring and an elegantly shaped barstool that pays homage to the skillful art of… riding an ostrich.

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Feb 1, 2010

Posted | Comments Off on The web and fashion

The web and fashion

As I begin this fashion blog I want to start by examining fashion’s relationship with blogs and bloggers. Those of us who read blogs know the power they have to seduce us with new ideas and entice us into trying new things. I would argue that most fashion observers would read three to four blogs a day to get an idea of the ‘mood of the moment’. What is a better creative start to the morning than the ramblings and observations of an impartial street savvy individual?

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Feb 1, 2010

Posted | Comments Off on Found: The Perfect Pair Of Jeans

Found: The Perfect Pair Of Jeans

The perfect pair of jeans ought to be a bit like a great bra. (Sorry, boys. But really, trust us.)

It must fit perfectly, yet not feel restrictive. It must be comfortable. It must magically hide or at least diminish your worst assets while simultaneously enhancing your best (or non-existent). It must be flattering (read: make especially female wearers look as long-legged and thin as possible). Surely that’s not too much to ask, is it?

As it turns out, jeans that fulfil all those requirements – and then some –  actually do exist!

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Dec 9, 2009

Posted | Comments Off on These Shoes Are Made For Walking

These Shoes Are Made For Walking

Most women need no incentive or encouragement to buy a pair of shoes, so when shoes come along with a promise from the manufacturer that merely walking in it will tone your legs and your buttocks… well, who can possibly resist?

Okay, so for the sake of full disclosure: we’re not exactly talking about a pair of impossibly high (and highly priced), seductively red soled Christian Louboutins here. These miraculously muscle-toning shoes are more like a pair of takkies, actually. But even if you’re not a bok for sports or a fan of the sporty look, Reebok’s disclaimer that its EasyTone walking shoes will leave the leg and butt muscles of its wearers toned might be enough of an incentive for you to finally kick off your strappy sandals and to walk a mile – or two – in these shoes.

The EasyTone’s secret is that it creates a sense of instability for its wearers, forcing them to use their muscles to balance themselves. The design came about when a former NASA engineer, one Mr. McInnis, was inspired by the Bosu ball, a small half-sphere used in gyms for exercisers to stand on during workouts. He ended up applying the same technology to the footwear. Because of its instability, the EasyTone should only be walked in and wearers are discouraged from running or jumping in it.

Other women have already swopped their stiletto boots for these booty toning trainers. According to an article in the New York Times, the EasyTone line is parent company Adidas’ most successful new product in five years. This is no mean feat when one considers all the brands and designers out there tripping over themselves to shod women’s feet.

The EasyTone range is available in South Africa from online retailer edreams.co.za for R999.

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Nov 25, 2009

Posted | 2 Comments

Favourite item in your closet right now

OK ladies and gentleman, fire away, what’s your favourite item of clothing in your cupboard closet right now? Name brands, where you bought it and any other comments your have… xoxox

PS – when you see the FAQ icon, it means we’d love to hear your comments 😉

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