Why you have to bag a bag

Being interviewed this week in The Guardian newspaper, Mulberry’s chief executive Godfrey Davis said that, “women use their handbags all day every day, so it is very easy to rationalise why having a jolly nice handbag is a good thing”. This is the company’s reason for calling their bags ‘heirlooms’, enabling them to convince women that spending £1,000 on a handbag is an investment for the future. Read more…

Spending again

It was reported in Wealth Bulletin that the wealthy have finally become bored with acting frugally. They believe that their enforced austerity can now stop and they will cease to no longer spend by getting right back to building up their wardrobes. This is supported by the fact that top fashion brands are outperforming others on the MSCI world index – splendid news! Read more…

Cheap chic

J.Crew, the American clothing chain continues to make headlines with its affordable fashion.  Spearheaded by role models like Michelle Obama, the brand is apparently the ‘go to shop’ for fortysomethings in need of a chic reality check. This high-street brand puts it high fashion credentials down to one thing – Jenna Lyons (their hyper-trendy creative director). Where they differentiate themselves from throw away fashion is that while affordable, there is an inherent quality to their garments. What impressed me is their attention to detail.  Take, for instance, their boucle tweed jacket that sold out moments after it was seen on the First Lady; the tweed came from Linton, the Cumbrian company that also makes tweeds for Chanel. Read more…

Virtual advice

‘Ask a Stylist’, a fashion application which threatens to take away my job was released on 12 April 2010.  iPhone have released a real-time fashion best friend, one whom you send pictures of yourself in certain outfits and ask for feedback; or ask specialist advice such as “can you wear a spaghetti strap with a chunky chain link necklace”. The worst bit it that it is free – unlike me. Read more…

by Léonie Tovell

Skattie - Your guide to South African lifestyle


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